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Values

Integrity, Innovation, Service, Win-Win

Integrity: Integrity is the foundation of life and all values. It has always been considered the group’s most basic requirement for business development. In the long-term cooperation with governments, investors and merchants, integrity constantly serves as our intangible asset and silent reputation & advertisement.
Innovation: Relying on the headquarters’ international platform environment, become an agri-products circulation concept innovation, technology innovation and management innovation model.
Service: Be sincere, efficient, fast and considerate. Provide convenience for merchants, create value for management and gain popular support for governments.
Win-Win: Pursue reasonable profits and achieve win-win results among farmers, investors and governments by holding high the concept of taking from the society and giving back to the society.

Philosophy

Promoting agricultural development with integrity

Mission

Drive forward the transformation and upgrading of agri-products circulation in China

Vision

Build China’s leading brand of agri-products circulation

  • A modern agri-products exchange platform
  • An international agri-products circulation network
  • An international professional management system
  • A national agri-products safety testing technology platform
  • A professional agri-products circulation supporting service system